Senior execution that stays on course as you grow.

WebScouts is a worker-owned group of senior specialists who build, maintain, and improve HubSpot CRM setups, HubSpot CMS websites, and the RevOps processes that live inside them.

We work directly with businesses and also collaborate with agencies as a technical partner. Either way, our focus is simple: build and support systems that work in practice and continue to work after launch.

Being a worker-owned collective (also known as a cooperative or co-op) means WebScouts is owned by the people who do the work. There are no outside investors or silent owners. The specialists you work with are also responsible for how the company operates and how work is delivered.

That structure keeps decision-making close to execution. It also means accountability doesn’t get abstracted upward or deferred to management layers. The people designing and building your systems have a direct stake in doing the work well and keeping it usable over time.

WebScouts helps when HubSpot, your website, or your marketing work is harder to manage than it should be, or not working altogether.

That might mean leads aren’t flowing from forms to sales, content is difficult to update, reporting can’t be trusted, or minor content changes require technical work every time. You may need a go-to-market strategy for a new product, want to rebrand your existing copy, or optimize your pages for Answer Engine Optimization (AEO).

We step in to fix broken setups, simplify overbuilt ones, and help teams make changes without starting over each time.

WebScouts handles projects where websites, content, HubSpot, and go-to-market execution need to work together. That includes:

• HubSpot CRM setup, cleanup, migrations, and improvements
• HubSpot CMS website builds and updates, including launchpad sites and conversion-focused pages
• Writing and restructuring website, landing page, and product page copy
• SEO and AEO work, including content structure, FAQs, and answer-ready pages
• Product and feature launch support, including GTM pages, forms, emails, workflows, and tracking
• Building forms, CTAs, email sequences, and automations
• Integrations and data flow fixes between HubSpot and other tools
• Ongoing support to update content, improve performance, and adjust as marketing evolves

These are hands-on projects that benefit from senior involvement, especially when launches, growth goals, or visibility are on the line.

WebScouts partners with agencies through a flexible delivery model that adapts to how you want to present and run client work. We can offer our services under a white label delivery model, partially visible as a technical partner, or fully co-branded — depending on what best supports your relationship and delivery.

Some partners want us entirely behind the scenes. Others want us introduced as a trusted technical partner. In co-branded engagements, we work side by side and the project may be described as “powered by WebScouts.” 

Across every model, you own the client relationship. We focus on the systems, infrastructure, and execution that make your work hold up in practice.

Agencies typically bring WebScouts in for technical and system-focused work that supports their core offering without pulling their team out of its zone of expertise. Common projects include:

• HubSpot CRM architecture and implementation
• CMS builds, including launchpad sites and theme installations
• Custom development work, such as custom modules, customer or internal portals, Learning Management Systems (LMS), and more
• Automation, integrations, and workflow design
• Technical discovery, portal audits, and CRM cleanup
• RevOps roadmapping and system planning
• Documentation and training for client teams
• Internal systems design, such as organizing an agency’s project management infrastructure, SOPs, and internal documentation

These projects benefit from senior, hands-on execution and clear ownership — without requiring agencies to staff or manage those roles internally.